Honda: HR-V Pre-Launch Site
Agency : RPA / Role : ACD - Concept development, site design, video shoot art direction
The HR-V is an all new vehicle for Honda and it represents the automaker's entry into the CUV category. To generate excitement before it went on sale, the client requested a pre-launch site that would wet appetites without giving too much away at once. The responsive site used scalable full screen video, gorgeous still photography, and a user controlled 360 degree spin of the vehicle.