Honda: Racing at Heart Campaign

Racing at Heart was a true 360 degree campaign that included everything from a national TV spot to a robust social media presence, its own website, print, billboards and even a clever bit of onsite activation. With IndyCar season approaching and anticipation building for the release of its sporty Civic Type-R, Honda wanted to tie its racing heritage directly to its production vehicles. From this thinking, the Racing at Heart campaign was born. As the project's lead CDs, Lior Ben Aharon and I piloted the campaign from concept creation through final production. The ultimate reward was bringing together a diverse crew of creatives and seeing the idea come to life in all its forms.