Union Bank: Brand Campaign - The Bank of U

A campaign idea for Union Bank developed during a pitch at RPA. The premise - Switch over to Union Bank and experience a higher level of personalization.

Mortgage specific placement.

Mortgage specific placement.

Generic Campaign Poster: The Bank of U.

Generic Campaign Poster: The Bank of U.

Private banking division campaign look and feel.

Private banking division campaign look and feel.

Experiential Placement: Refelctive surface of the U, puts the viewer's face in the ad.

Experiential Placement: Refelctive surface of the U, puts the viewer's face in the ad.

Campaign extended out to internal employee orientation.

Campaign extended out to internal employee orientation.

Targeted Messaging Poster

Targeted Messaging Poster