WAMU : WooHoo! How To - digital campaign
The "How To" series was a digital offshoot of WAMU's larger "WooHoo!" ad campaign. Intended to show how easy it was to sign up and use Washington Mutual's banking services, the illustration style was inspired by airline safety instruction cards. Ironically WAMU crashed and burned in the 2008 financial crisis shortly after this campaign was released. Either the banking public was appalled by these ad banners or there were larger forces at play. I hope it was the latter.